Hayley Elston of The Fabulous Catch Company beat hundreds of other hopefuls to land the biggest ever order of its zero waste Crabulous Crabcakes.
Hayley spotted an opportunity in 2012 when she was asked to help a group of fishermen on the Isle of Wight sell their brown crab waste.
Brown crab meat is found in the body of the crab and with a pate-like texture, is often treated as a byproduct, with the white meat favoured for its texture.
The award-winning Crabulous Crabcakes (£2.29, 220g) landed on shelves this week.
Hayley, showcased her crabcakes as part of Channel 4 series ‘Aldi’s Next Big Thing’, now in its second season.
She said:
“It’s an amazing feeling to win, I even cried! It was an absolutely magical moment that will change my business forever.
"What started out as helping a group of Isle of Wight fishermen deal with their crab waste has led to our products landing in stores across the country - I am utterly delighted!"
Julie Ashfield, Managing Director of Buying at Aldi UK, added:
“Not only did Hayley impress with her crabcakes, which are absolutely delicious, but also with her commitment to reducing food waste.
"I was impressed at how she took on our feedback, whilst keeping the nuance of what they were to start with.
"We’ve ended up with a great product, that our shoppers will love.”
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