Supermarkets Are Already Selling Easter Eggs - And We Asked Them Why

Monday, 2 January 2023 09:21

By (C) Sky News: Sarah Taaffe-Maguire, business reporter

Supermarkets have begun selling Easter eggs in December despite Easter not taking place until 9 April this year, citing the desire for customers to buy ahead of time.

Major retailers including Tesco, Sainsbury's, Morrisons and Waitrose have launched Easter confectionary ranges, prompting social media posts of disbelief.

Even before the new year, shelves with a variety of eggs were on display in major supermarkets.

While some customers were amused and posted pictures of egg purchases, others were outraged.

Supermarkets have said it's nothing out of the ordinary.

When asked why and when exactly Easter egg sales began, if there have been complaints and what sales figures have been like, Sainsbury's said:

"Each year we stock some seasonal products in advance of the main holiday period. This is because some customers like to buy gifts and longer life items in plenty of time, or treat themselves early."

Tesco too said the reason was because consumers like to buy ahead of time.

"It's a few weeks until customers are able to choose from our full range of Easter products," a spokesperson said. "However, we know some of our customers like to buy their eggs early, so we have started selling a small selection in some of our stores."

Among the released eggs are new products including salted caramel creme eggs, mini egg white chocolate bars and strawberry Lindt gold bunnies.

Waitrose, Morrisons and Asda have also been contacted for comment.

Sky News

More from Lifestyle

Five Underdog Films We Absolutely Adore

In the world of cinema, there's something uniquely captivating about underdog stories. They inspire us, tug at our heartstrings, and remind us that perseverance and courage can defy the odds. Whether it's a tale of personal triumph or a group banding together against adversity, underdog films resonate universally. Here are five underdog films we absolutely adore for their powerful storytelling and unforgettable characters:
Five Unique Places To Visit During Christmas Season

The Christmas season is a magical time when cities and towns around the world transform into enchanting wonderlands. From glittering lights to festive markets, there's a special charm in the air that invites travellers to explore unique destinations. If you’re looking for something extraordinary this holiday season, here are five unique places that should be on your list:
Five Classic Talent Shows You Forgot About

Before The X Factor and The Voice, there were a number of talent shows that paved the way for more modern juggernauts, showcasing hidden gems and bringing unforgettable performances to our living rooms. Now that there's renewed interest into behind the scenes of many of these shows, here’s a nostalgic look at five you may have forgotten about, but are well worth remembering:
Five Festive Films To Start Getting You In The Mood

As the nights grow longer and the chill of winter sets in, there's no better way to embrace the Christmas spirit than by cosying up with a cup of hot cocoa and indulging in some festive films. Whether you're seeking heart-warming tales, whimsical adventures, or a touch of holiday humour, these five festive movies are perfect to spark that magical feeling of the season:
Five Most Delicious Pastries Worldwide

Pastries are a universal language of indulgence, with cultures around the world contributing their own unique takes on this delicious art form. From flaky, buttery layers to creamy, custard-filled delights, here’s a list of the five most delicious pastries that should be on every food lover's must-try list:

Supermarkets Are Already Selling Easter Eggs - And We Asked Them Why

Share

More from Lifestyle

Get Social