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More Brits are planning a UK Holiday for 2017 – minimal travel, familiarity, better value and pets come too!

It’s good news for Isle of Wight tourism as new research has revealed that more Brits are likely to holiday at home next year, with 76 per cent of people already planning a staycation for 2017.

The poll, commissioned by holiday letting agency www.cottages.com, also found that more than one third of us believe it’s easier and more convenient to stay in the UK, while one in five people enjoyed their 2016 UK break so much they want to repeat it.

Nearly one quarter of those questioned said they felt more confident staying in the UK. Being able to take pets, the lower cost of British breaks and reliving childhood holidays were also popular reasons for an apparent resurgence in staycations, with one in ten people already booked for next year.
UK holidays are also seen as being more affordable with the average British holidaymaker believing they can save £222.40 per person by staying in Britain.

Vicky Dixon, cottages.com Regional Manager for the Isle of Wight said: “The island, with its beautiful beaches, family-friendly resorts and fantastic weather has always been popular. This year has been no different with our owners achieving more than 10 per cent more weeks in 2016 than 2015. Given the continuing trend for staycations, we expect this number to keep growing into 2017.

“Brighstone, Newport and Yarmouth have been the most popular areas for holidaymakers this year and we’ve also seen an uplift in visitors bringing their pets to the island. Properties which are pet-friendly have booked 16 per cent more weeks in 2016, which is incredible and reinforces just how much the UK love to holiday with the whole family! As demand for quality accommodation continues to rise, there is a fantastic business opportunity for local property owners. We’re encouraging anyone looking to start a successful holiday let to get in touch ahead of what we hope will be another bumper year.”

Vicky’s top tips for holiday letting:

1. Location, location, location – with restrictions on cars, properties within walking distance of the beach are always popular whatever the season. Those close to shops and local attractions are also in high demand.

2. Seek local advice – despite being a national agency, cottages.com has local Regional Managers in every corner of the UK to make sure you get the expert local advice you need.
Vicky lives on the Island and as such understands the market conditions, competitors and holidaymaker preferences, so you can prepare and market your property accordingly.

3. Partner with a reputable agency – your criteria for selection should be based on finding an agency that can offer great terms and has significant marketing and web presence, so your property will be seen and achieve the right number of bookings. In fact, many cottages.com properties achieve more than 40 bookings each year!

4. Sell the dream – a good agent will offer professional photography services and expert copywriting to maximise your visibility online.

For more information and advice about letting your property
visit www.cottages.com/let-your-property or to contact Vicky on 07976 479382

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